Content is critical.

If you’re in business, you know how your product or service addresses pain points, disrupts conventional approaches, and stacks up against competitors. But how do you convince the prospective customers and influencers who make up the B2B marketplace? In B2B marketing, especially for high tech companies, content is critical. It’s how you gain awareness, buy-in for your value proposition, and credibility. It’s how you build brand and differentiate what you do.

Strategic Planning

We work with large technology brands and startups to help them articulate value. For instance, when the famous Palo-Alto based research center PARC, a Xerox company, decided to offer new services, we worked with them to develop their content marketing approach. We've done the same with emerging brands and divisions of large companies. We engage with you in planning sessions that set strategic direction then develop the content that carries it forward. The process typically goes something like this.

B2B MARKETING TOOLS

Maybe you’ve got a strategy together but need some help creating compelling content.  We often work with companies and sometimes agencies to develop content marketing tools. Here are just a few samples. If you want to see more let us know.

EXPLAINER PIECES

Check out this explainer piece for PARC on video analytics and others.

 

All videos

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INFOGRAPHICS

We created an infographic to show how we integrate context across different mediums.

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CASE STUDIES

We often interview subject matter experts and our client's clients to generate case studies.

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WHITE PAPERS

We're experienced at developing in depth white papers that introduce new concepts to the marketplace.

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PUBLISHED ARTICLES

As former journalists, we know how to tell stories that attract readers.

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BLOGS

We know how to develop blogs that captivate attention and sustain thought leadership.